“Steel connection” promotion of installation and production of metal structures and technological structures en

#industry

Goals

Project source data:

No advertising on any platforms. Traffic is carried out from scratch. Prepared creatives, headlines and texts for advertisements.
Unique Selling Propositions (USP):
- 20 years of experience
- Certified specialists
- Licensed company
The monthly budget is 50,000 rubles at the start. Advertising platform - Yandex Direct.

Our task

Attract the maximum number of targeted leads from the Yandex advertising system using available tools.

SRA

5000 ₽

New leads

What was done:

The Yandex Metrica analytics system and call tracking are connected
Advertising campaigns have been launched in several directions, in strict segmentation
Several options for headings and texts were created for use in advertising campaigns
Constant optimization was carried out (minus phrases, bid management, adjustment of the active semantic core)
As we progressed, incoming leads were analyzed in detail to calculate targets and further adjustments to advertising campaigns

Result

During the month of work, 9 leads were received.

On average, the CPA for the month was 5000 rubles.
During the work, constant optimization was carried out based on the quality of leads and current performance.

Thanks to the selected audience and targeting, in some weeks the advertising managed to keep the cost of a lead in the range of 4000 - 6000 rubles.

The final budget for the first month of promotion was 48,900 rubles.

The client received about 9 new leads and expanded the database of possible partners.