Case MTS Cloud
#servicesProject — promotion of MTS Cloud solutions through Telegram channels (seeding format).
The goal was to reach a relevant B2B audience (IT specialists, digital professionals, entrepreneurs), increase product awareness, and drive targeted traffic to the landing page.
Challenges and Objectives
Initial conditions:
- Complex B2B product (cloud infrastructure).
- Long sales cycle.
- Need for precise audience targeting (IT specialists, business owners).
- Telegram is a highly competitive environment with “overheated” ad placements.
Objectives:
- Select relevant Telegram channels.
- Ensure high-quality traffic.
- Generate initial interest in the product.
- Optimize placement costs.
Growth Plan
Hypotheses for effective Telegram seeding
-
Placements only in niche IT and business channels.
- Testing different content approaches: expert format vs. native recommendation.
- Analysis of ER and actual reach before purchasing placements.
- Scaling only the channels that deliver the best CTR and session depth.
How the work plan was structured
- Selection and verification of Telegram channels (audience, reach, engagement).
-
Approval of placement format: native posts.
- Gradual placements — test runs before scaling.
- Analysis of website traffic and user behavior after clicks.
- Filtering out underperforming channels.
Result
- Targeted B2B traffic acquired from Telegram.
- Placements executed in relevant channels.
- Media buying optimized through testing and filtering out low-performing channels.
Project Facts
Telegram seeding
B2B audience
Native placements
Bounce rate 10–12%
Testing & scaling
Media buying optimization
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